Dolly Fridays 2: The TRUE™ Collection is unveiled - Industry reborn!

The 2nd Dolly Friday W Club presentation was about a full collection, the second one revealed this club year (after Poppy Parker’s Palm Springs), which could be a sign of things returning to a more regular pace after the disruptions experienced beginning in 2020. There were six dolls unveiled in total, from the brand new TRUE Collection, all created by IT designers David Buttry and Mark Tinkey. The line is a rebranding of Industry, with a bit of Dynamite Girls pizzaz thrown in. Two dolls are IT Direct lottery items, while the rest are available through official IT dealers. I like what David and Mark are doing here - the collection is cohesive and has a definite point of view, combining the various inspirations and influences in a strong and relatable manner. Some dolls tend to look cartoony, edging closer to Dynamite Girls than Industry, but that was to be expected. Let’s hope this iteration stays and does not need another revamp to sell.

2023_GROUP_of_dolls_from_the_TRUE_collection_Integrity_Toys

Dealer dolls:

Item # 88071

Very Necessary

Hollis Hughes™ Dressed Doll

The TRUE™ Collection

Edition Size: 800

Expected Ship Date: Late Summer 2023

MSRP: $165 + S & H

AVAILABLE ONLY FROM IT DEALERS

Very_Necessary_Hollis_Hughes doll
Very_Necessary_Hollis_Hughes_doll

Head Sculpt: Hollis

Body Type: TRUE/The Industry 1.0

Foot Sculpt: High-heeled & Articulated Ankle Foot

Skin Tone: FR Black

Hair Color: Dark Brown Mix

Eyelashes: Yes, Hand-applied

Very_Necessary_Hollis_Hughes_doll_
Very_Necessary_Hollis_Hughes_doll_

The Story:

Top Model Hollis Hughes has been around the world and is a well-regarded voice in the Industry. She’s been brought onto the TRUE team to lend her expertise and knowledge to the brand and to make sure the company’s goals are kept on target. Irreverent, fierce, incredible and loyal are the words often used to describe Ms. Hughes.

Very_Necessary_Hollis_Hughes_doll_

Included:

  • 12-inch articulated doll with rooted hair and hand-applied eyelashes;

  • Cropped jacket;

  • Pleated denim pants with ruched waistband detail; 

  • Custom printed bra top; 

  • Sunglasses; 

  • Gold-tone bamboo style hoop earrings; 

  • Chain necklace with rhinestone pendant; 

  • Bangle bracelets; 

  • Blue pumps; 

  • Enamel flower brooch; 

  • Custom printed purse; 

  • Pair of long manicured hands;

  • Alternate pair of grip hands;

  • Pair of articulated flat foot lower legs;

  • Alternate pair of high-heeled lower legs;

  • Doll stand;

  • Certificate of authenticity.

Very_Necessary_Hollis_Hughes_doll_

We first saw Hollis in Style Lab and she was a popular sculpt, so here she is again as a TRUE character. She has a lovely face and nice make up, but the hair is very play-line. Her outfit is a mix and match of many disparate things that kind of work. Nice to see a different shape for sunglasses. She looks the most adult of the bunch. Hollis, like all the other female dolls of the collection, comes with two pair of feet, high heeled and articulated flat feet, even though they have only one pair of shoes.

Very_Necessary_Hollis_Hughes_doll_accessories

Item # 88073

Big Love

Tulabelle True™ Dressed Doll

The TRUE™ Collection

Edition Size: 800

Expected Ship Date: Late Summer 2023

MSRP: $165 + S & H

AVAILABLE ONLY FROM IT DEALERS

Big_Love_Tulabelle_True_doll_
Big_Love_Tulabelle_True_doll_

Head Sculpt: Tulabelle 2.0

Body Type: TRUE/The Industry 1.0

Foot Sculpt: High-heeled & Articulated Ankle Foot

Skin Tone: Sunkissed

Hair Color: Bright Pink

Eyelashes: Yes, Hand-applied

Big_Love_Tulabelle_True_doll_
Big_Love_Tulabelle_True_doll_

The Story:

Through years of experience in the fashion industry, Tulabelle has taken on a new role as creative director at her own label. She’s a free-spirit who is as smart as she is fun. She’s ready to step out of the shadows of her well known family and become a success on her own merits.

Big_Love_Tulabelle_True_doll_

Included:

  • 12-inch articulated doll with rooted hair and hand-applied eyelashes;

  • Printed bodysuit with ruched sleeve and bow detail;

  • Corduroy bibbed jumper with skirt;

  • Purple faux fur jacket;

  • Color blocked thigh high boots (made for flat foot lower leg);

  • Vintage style handbag;

  • Acrylic heart earrings;

  • Two finger rings;

  • Sunglasses;

  • Pair of long manicured hands;

  • Alternate pair of grip hands;

  • Pair of articulated flat foot lower legs;

  • Alternate pair of high-heeled lower legs;

  • Doll stand;

  • Certificate of authenticity.

Big_Love_Tulabelle_True_doll_

This is the first time that Tulabelle appears in a darker skin tone, at least in this sculpt version. I still cannot bring myself to like this sculpt - even though her resemblance to Ginger is stronger. The styling is very Gucci by Alessandro Michele and also has some Twiggy vibes. Awesome combination of colours throughout - and I love the miniature corduroy fabric. The boots are for the articulated flat feet she comes with, but of course one can use the high heeled feet to let her wear other styles.

Big_Love_Tulabelle_True_doll_accessories

Item # 88085

Shut It Down

Liu Liu Ling™ Dressed Doll

The TRUE™ Collection

Edition Size: 800

Expected Ship Date: Late Summer 2023

MSRP: $165 + S & H

AVAILABLE ONLY FROM IT DEALERS

Shut_it_down_Liu_Liu_Ling_doll_
Shut_it_down_Liu_Liu_Ling_doll_

Head Sculpt: Liu Liu

Body Type: TRUE/The Industry 1.0

Foot Sculpt: High-heeled & Articulated Ankle Foot

Skin Tone: FR White

Hair Color: Black

Eyelashes: Yes, Hand-applied

Shut_it_down_Liu_Liu_Ling_doll_
Shut_it_down_Liu_Liu_Ling_doll_

The Story:

Close friend of Tulabelle and as a senior stylist of the TRUE brand, Liu Liu has built a reputation for being honest and direct with her friends and business associates, making her one of the most trusted and well-regarded people in the fashion industry. She’s one of Tulabelle’s biggest assets at the brand, and she knows it.

Shut_it_down_Liu_Liu_Ling_doll_
Shut_it_down_Liu_Liu_Ling_doll_

Included:

  • 12-inch articulated doll with rooted hair and hand-applied eyelashes;

  • Sheer checkered body suit; 

  • Custom printed crop top with short sleeves and ruffle detail; 

  • Low-rise corduroy wide leg pants; 

  • Red faux fur trapper hat;

  • Silver-tone "belt" chain;

  • Silver-tone drop earrings with enamel detail;

  • Two finger rings;

  • Two bangle bracelets;

  • One cuff bracelet;

  • Fox magnet brooch;

  • Crossbody tote bag;

  • Color blocked vintage inspired tennis shoes;

  • Sunglasses;

  • Pair of long manicured hands;

  • Alternate pair of grip hands;

  • Pair of articulated flat foot lower legs;

  • Alternate pair of high-heeled lower legs;

  • Doll stand;

  • Certificate of authenticity.

Shut_it_down_Liu_Liu_Ling_doll_
Shut_it_down_Liu_Liu_Ling_doll_

Probably one of the best versions of this sculpt, Liu Liu looks fantastic here - especially her colourful outfit. It consists of various items that work well together but also will work great in other outfits. I love the quirky hat (fox pin included) - it transforms the whole ensemble. The shoes and earrings are also great accessories and will be easily worked in other outfits. Love the printed bag too - David said it is a custom print, as pretty much all of the prints of this collection. Her face is a bit cartoony with this screening, reminding me a lot of Mulan dolls, but that might also be part of her appeal.

Shut_it_down_Liu_Liu_Ling_doll_accessories

Item # 88076

Drop That Ish

Tate Tanaka™ Dressed Fashion Figure

The TRUE™ Collection

Edition Size: 800

Expected Ship Date: Late Summer 2023

MSRP: $165 + S & H

AVAILABLE ONLY FROM IT DEALERS

Drop_that_ish_Tate_Tanaka_doll_
Drop_that_ish_Tate_Tanaka_doll_

Head Sculpt: Tate

Body Type: FR Homme 1.5

Skin Tone: Hungarian

Hair Color: Black Velvet Flocking

Drop_that_ish_Tate_Tanaka_doll_
Drop_that_ish_Tate_Tanaka_doll_

The Story:

As a noted designer, entrepreneur, and boyfriend of Tulabelle, Tate Tanaka has taken on the role as head of design at TRUE. Leaning into his many connections and resources and model good looks, he’s determined to make the TRUE brand stand out from the crowd.

Drop_that_ish_Tate_Tanaka_doll_

Included:

  • 12.5-inch articulated fashion figure with flocked hair;

  • Orange corduroy cargo pants;

  • Gold-tone plaid shirt;

  • Matching teddy bear backpack;

  • Vintage inspired graphic tee;

  • Sleeveless distressed jean vest;

  • Necklace;

  • Finger ring (not pictured);

  • High top sneakers;

  • White sport socks;

  • Faux fur bucket hat;

  • Wristwatch;

  • Sunglasses;

  • Pair of regular male hands;

  • Alternate pair of grip hands;

  • Figure stand;

  • Certificate of authenticity.

Drop_that_ish_Tate_Tanaka_doll_

Tate is usually the most popular doll in any collection he’s part of, and this one is no exception. He has a fully flocked head here and it is his first with a darker skin tone- each of his previous iterations had pale skin. His outfit is awesome - the plaid shirt looks a lot like the famous Alicia Silverstone Clueless outfit (and Salvador Arriaga staple) and matches with a gorgeous teddy bear backpack! Awesomeness! Furry bucket hat, multicoloured sneakers, necklace, glasses and watch complete the layered look. The whole look has value for money and I wonder why we cannot have this combination of price/clothing items + accessories in other lines. I’m happy that I managed to be confirmed for him.

Drop_that_ish_Tate_Tanaka_doll_accessories

IT Direct lottery dolls:

Item # 88072

Hurts Like Heaven

Jasper Jagger™ Dressed Doll

The TRUE™ Collection

Edition Size: 800

Expected Ship Date: Late Summer 2023

W CLUB ONLY IT DIRECT RIGHT-TO-BUY LOTTERY

Hurts_Like_Heaven_Jasper_Jagger_doll_
Hurts_Like_Heaven_Jasper_Jagger_doll_

Head Sculpt: Jasper

Body Type: TRUE/The Industry 1.0

Foot Sculpt: High-heeled & Articulated Ankle Foot

Skin Tone: Japan

Hair Color: Light Blonde

Eyelashes: Yes, Hand-applied

MSRP: $165 + S & H

Special W Club RTB Winner Price*: $150 + S & H

(For RTB winners only, a $50 non-refundable deposit will be due before Feb. 3rd).

Sales method: This is being sold to W Club members via a W Club right-to-buy lottery offer. Should any product remain after fully placing the lottery, it would then be made available to the public and for purchasing extras at the MSRP.

*Special W Club pricing is limited to one per membership

Hurts_Like_Heaven_Jasper_Jagger_doll_
Hurts_Like_Heaven_Jasper_Jagger_doll_

The Story:

Socialite Jasper Jagger has done a lot in a very short amount of time. From being a part of her family’s media empire to creating her own popular cosmetic line at 20, this has all made her a known social media darling. She and Tulabelle are very close but have also been known to have their very public disagreements but no matter what, she’s been there for her bestie… for the most part.

Hurts_Like_Heaven_Jasper_Jagger_doll_

Included:

  • 12-inch articulated doll with rooted hair and hand-applied eyelashes;

  • Colorful camo print bubble dress with drawstring detail and matching panties;

  • Anorak style jacket with hood and "True" branded trim;

  • Baby blue printed T-shirt;

  • Knee high buckled platform boots with back zipper;

  • Rhinestone choker;

  • Pink painted hoop earrings;

  • Red painted skull ring with rhinestone detail;

  • Crossbody bag;

  • Sunglasses;

  • Pair of long manicured hands;

  • Alternate pair of grip hands;

  • Pair of articulated flat foot lower legs;

  • Alternate pair of high-heeled lower legs;

  • Doll stand;

  • Certificate of authenticity.

Hurts_Like_Heaven_Jasper_Jagger_doll_

Contrary to many collectors, I never liked Jasper. I find the sculpt not only cartoony but also weird looking. This version does not change that. She does have a gorgeous outfit though: a fantastic hooded anorak (that I would wear myself), a beautiful bubble hemmed dress over a printed aqua t-shirt, platform gladiator boots and great jewellery (including a scull ring). I hope to be able to find that anorak at one point.

Hurts_Like_Heaven_Jasper_Jagger_doll_accessories

Item # 88074

Mr. Brightside

Auden Adler™ Dressed Fashion Figure

The TRUE™ Collection

Edition Size: 800

Expected Ship Date: Late Summer 2023

W CLUB ONLY IT DIRECT RIGHT-TO-BUY LOTTERY

Mr_Brightside_Auden_Adler_doll_
Mr_Brightside_Auden_Adler_doll_

Head Sculpt: Auden 1.0

Body Type: FR Homme 1.5

Skin Tone: FR White

Hair Color: Golden Blonde

MSRP: $165 + S & H

Special W Club RTB Winner Price*: $150 + S & H

(For RTB winners only, a $50 non-refundable deposit will be due before Feb. 3rd).

Sales method: This is being sold to W Club members via a W Club right-to-buy lottery offer. Should any product remain after fully placing the lottery, it would then be made available to the public and for purchasing extras at the MSRP.

*Special W Club pricing is limited to one per membership

Mr_Brightside_Auden_Adler_doll_
Mr_Brightside_Auden_Adler_doll_

The Story:

Auden Adler is a fixture at fashion shows every season. Starting off as a top fashion blogger, known for his exceptional good looks, and whip smart writing style, he’s now known for being one of the most influential fashion writers in the business. Not bad for someone who was once only known as the “Most Beautiful Boy”.

Mr_Brightside_Auden_Adler_doll_

Included:

  • 12.5-inch articulated figure with rooted hair;

  • Custom knit striped sweater;

  • Distressed green jeans;

  • Brown corduroy jacket;

  • Printed tote bag;

  • "Leather" Oxford shoes;

  • Ash grey socks;

  • Gold-tone chain necklace;

  • Heart finger ring;

  • Head scarf;

  • Sunglasses;

  • Pair of regular male hands;

  • Alternate pair of grip hands;

  • Figure stand;

  • Certificate of authenticity;

Mr_Brightside_Auden_Adler_doll_

Auden was always one of the first dolls to sell out whenever Dynamite Girls dolls were unveiled. He returns here as an homage to the Warhol superstar actor Joe D’Alessandro, a very handsome guy that was part of the Warhol inner circle back in the late 60s and early 70s. He does indeed look like him in his prime, and the outfit channels early 70s hippie style transformed into modern dressing fare. For me, he was an instant reminder of a childhood comic figure, Blek Le Roc, an American hunter from the revolutionary era. I already have two gorgeous blonde Audens, so will skip this lottery. His sweater’s back is cyan (due to having an opening to facilitate his dressing). Love both the corduroy jacket (the scale is awesome) and the distressed effect on the pants.

Mr_Brightside_Auden_Adler_doll_accessories

IMPORTANT NOTE: Prototypes shown, final product may vary. This collectible is meant for adult collectors ages 15 and up only.

All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2023 and may not be reprinted or disseminated without express written permission. TRUE, THE INDUSTRY, FASHION ROYALTY and all other character marks followed by ™ or ® are trademarks of Integrity Toys, Inc. Chesapeake City MD USA 21915. All rights reserved. The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved.

Photography by Bill and Shaunessey Peck. Layouts and graphics by Alain Tremblay, Marketing.

True is the name of the rebranded Industry line from Integrity Toys: Tulabelle is here once again

The official Integrity Toys Tulabelle True Instagram page was the vehicle for presenting to the public the rebranded Industry line, now named TRUE Collection. To showcase the rebranding, "Trending" Tulabelle True, a new doll with the 2.0 Tulabelle sculpt was presented, designed by IT Designers David Buttry and Mark Tinkey, who did an Instagram live chat as well. I don’t know why this was not first done for the W Club and then released for the general public (the information, not the doll), since it is made to order. I have lost count of the relaunching efforts for this character since her early 16” days. Let’s see if this time it will strike gold. The revamped line is supposed to incorporate both The Industry and the Dynamite Girls. The body is staying the same and many of collector favourite characters will return.

Trending_doll_Tulabelle_True

Item # 88077

Trending

Tulabelle True™ Dressed Doll

The TRUE™ Collection

Edition Size: TBD (Made-to-order)

Expected Ship Date: Spring/Summer 2023

AVAILABLE ONLY FROM IT DIRECT

Trending_doll_Tulabelle_True
Trending_doll_Tulabelle_True

Head Sculpt: Tulabelle 2.0

Body Type: Industry/TRUE 1.0

Foot Sculpt: High-heeled

Skin Tone: FR White

Hair Color: Light Blonde

Eyelashes: Yes, Hand-applied

MSRP: $165 + S & H

Special W Club Price*: $150 + S & H

Sales method: This doll is guaranteed made-to-order for 2022 W Club members at the special members-only price with no quantity limits. This means that you can pre-order as many dolls as you'd like.

Non-members will be required to pay a $65 NRD deposit now to pre-order, and a balance of $100 + S & H due in approximately Spring / Summer 2023)

Trending_doll_Tulabelle_True
Trending_doll_Tulabelle_True

The Story:

For the launch of her new eponymous fashion brand "TRUE" on social media, IT girl Tulabelle True wears some of her favorite pieces from the collection. She and her design team took inspiration from vintage pieces from her family's fashion archive and created modern, inclusive streetwear. Her brand encourages everyone to be "True" to themselves. She's so excited about all the amazing things she's working on, which are sure to be Trending!

Trending_doll_Tulabelle_True
Trending_doll_Tulabelle_True

Included: 

  • 12-inch articulated doll with rooted hair and hand-applied eyelashes;

  • Custom beaded bodysuit with long, bouffant sleeves, featuring a built-in beaded choker detail and elaborate flower corsage deco;

  • High-waist pleated shorts;

  • Hoop earrings;

  • Lace-up platform sandals;

  • Wayfarer style eyeglasses;

  • Oversized "jeweled" ring;

  • Oversized heart-shaped ring;

  • Oversized tote bag with custom embroidered art;

  • Pair of regular Industry/TRUE hands;

  • Pair of alternate long-manicured hands;

  • Certificate of authenticity.

Trending_doll_Tulabelle_True

Once more, Integrity Toys tries to rebrand/revive/refresh the Industry line. From the time it debuted in a 1/4 scale, through changes in sculpt for its main character (in both scales), to rebranding, poor Tulabelle has been through so much. I was never fond of this sculpt, and t his beautiful new doll did not change my opinion at all. She has a lovely hairstyle and outfit (gorgeous colours). even though the accessories, apart from the bag, are lacking in pizzaz. for a fashion trendsetter.

I do have other characters from Industry (Tate, Bellamy, Cabot, Janay, Plum) and the line is always fun and playful. They will be adding more elements from the Dynamite Girls, but for me, they do not stick to its stronger advantage: pricing. The Dynamite Girls were the low price entry point for Integrity Toys collectors, and now we see the same price that most of its other lines have.

Trending_doll_Tulabelle_True acessories

The end date to preorder the doll is Monday 31st of October, so harry up if you want her. You can get her here.

Some news from the live chat on Instagram by David Buttry and Mark Tinkey:

-The Tulabelle doll just revealed is not a part of the new collection coming

- They didn't recommend taking Tula's hair down as it might not be fully rooted because of the buns.

-Her hair was noted to be saran.

-The new collection will be coming sooner rather than later. It is to be a full collection, not a capsule one. Mark said they are putting the finishing touches on it now.

-They said we will see repeat characters from the Industry line, and some from Dynamite girls as well. We will also see some completely new characters. David mentioned there were some sculpts in the Dynamite girls line that would not be good candidates to transfer over.

-David said Tate lovers don't worry. David also mentioned Alysa/Janay and Jade.

-They mentioned Tulabelle having access to her grandmother's archives, and how that was an inspiration.

-When asked if they would consider fashion packs they said they would not be opposed, but ultimately don't make those decisions.

-The possibility of a Poppy/Tulabelle giftset was not denied.

-The designers, talking about Tulabelle’s mother, said they always saw her as a jet-setting model of the 90's. We might see her somewhere down the line

- When asked about the Tulabelle 1.0 sculpt they said they wouldn't rule out using it again, but they weren't sure if it would be as a totally new character or just another version of Tulabelle, similar to how Jesse uses both versions of Vanessa in the FR line.

- They also said they might consider a character with a bit fuller figure, and would consider using the E59th body, unless people would rather see consistency and the ability to share clothing throughout the line.

Trending_doll_Tulabelle_True

IMPORTANT NOTE: Prototypes shown, final product may vary. The acrylic blocks shown are a display prop only and are not included with the doll. This collectible is meant for adult collectors ages 15 and up only.

All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2022 and may not be reprinted or disseminated without express written permission. TRUE and all other character marks followed by ™ or ® are trademarks of Integrity Toys, Inc. Chesapeake City MD USA 21915. All rights reserved.  The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved.

Photography by Bill Peck and Shaunessey Smith. Layouts and graphics by Alain Tremblay, Marketing.