W Club 2020 registration is now open!

Yes, it’s that time of the year again: the W Club registration period has just begun and will end by the end of February. W Club 2020 memberships are available now through 9 PM Eastern Time on February 28, 2020. After this time, that’s it. You will have to wait until next year to join again. Please note that the W Club is for people ages 18 years old and up only, unless they have a parent’s permission.

So what does one get for joining the W Club? A Base Membership ($50) includes the following Perks and more:

First-to-know information & sneak peeks.

5 guaranteed W Club exclusive dolls.

Members-only forum.

$25 coupon.

Special offers, right-to-buy lotteries and contests.

Club-only opportunities to purchase dolls & more.

Online videos and/or events.

Priority convention registration.

Private Q&A sessions.

VIP customer service.

 One of the most popular perks of registering for the W Club is the opportunity to upgrade your membership by getting one or more upgrade dolls. They are coveted by members and everyone is trying to guess which dolls will be presented as upgrades. So let’s check out this year’s roster:


Item # 91474 
Le Tuxedo 
Eugenia Perrin-Frost™
The Fashion Royalty® Collection
2020 W Club Upgrade Doll
$135; (This doll will have a $25 non-refundable deposit due immediately, with a $110 + shipping/handling/taxes balance due at shipping time, approximately in Summer 2020).


Edition Size: TBD 
Head Sculpt: Eugenia 
Body Type: FR 6.0 
Foot Sculpt: High-heeled 
Skin Tone: Sunkissed  
Hair Color: Dark Champagne Blonde 
Eyelashes: Yes, Hand-applied 
Quickswitch: No



  • 12.5-inch articulated doll with luscious, fully rooted hair and hand applied eyelashes;

  • Eugenia wears the latest perfectly fitted tuxuedo pants with a sophisticated ivory white balloon sleeve organza shirt;

  • Corset with peplum and suiting details (removable);

  • Delicate sheer black chiffon bowtie;

  • Matching black satin high heels with contrasting soles and “golden” jewelry piece;

  • Period-inspired pillbox velvet flocked hat;

  • Magnetized brooch;

  • Earrings;

  • Oversized faux canary “diamond” ring;

  • Doll stand;

  • Certificate of authenticity.


This Eugenia is a remake of Going Public Eugenia, which, despite her large edition number, has become a holy grail doll for many collectors. If you see them side be side, the similarity is uncanny. The biggest difference is in their brows.


Her outfit is gorgeous. From her organza shirt to her tuxedo pants to her peplum corset, it looks brilliant. Her accessories are beautiful, but the hat maybe is a stretch. It makes her look like an usher. Am I getting her? You bet!


Item # 82120B  
Mademoiselle Lilith  
Lilith Blair™ Dressed Doll
The NU. Face™ Collection
2020 W Club Upgrade

$135; (This doll will have a $25 non-refundable deposit due immediately, with a $110 + shipping/handling/taxes balance due at shipping time, approximately in Summer 2020).


Edition Size: TBD 
Head Sculpt: Lilith/Eden 
Body Type: NF 3.0 
Foot Sculpt: High-heeled 
Skin Tone: FR White 
Hair Color: Periwinkle  
Eyelashes: Yes, Hand-applied 
Quickswitch: No



  • 12.5-inch articulated doll with vibrant, fully rooted hair and hand applied eyelashes;

  • Micro-sequined mini-cocktail dress with detachable bow/train detail at the hip (note: the upper bow/draping detail is not detachable);

  • Delicate, opera length white tulle gloves;

  • Elaborately constructed strappy open-toe heels;

  • “Golden” clutch purse;

  • Faux pastel “gem” choker necklace;

  • Bow detail earrings;

  • Celestial ring;

  • Doll stand;

  • Certificate of authenticity.


Everyone was waiting for the rococo version of Lilith, to match her sister Eden that was offered to W Club members last year, many speculating that she would be offered as an upgrade doll to entice people to join the club again this year. And they were right. Unfortunately she is no match for her sister. She looks more plain both doll and dress, and while the accessories are nice, they can’t save the day. So it’s a no from me.


Item # PP178
Pretty Bird
Poppy Parker™ Dressed Doll
Poppy Parker™: The Model Traveler Collection
2020 W Club Upgrade Doll
$135; (This doll will have a $25 non-refundable deposit due immediately, with a $110 + shipping/handling/taxes balance due at shipping time, approximately in Summer 2020).


Edition Size: TBD
Head Sculpt: Poppy Parker
Body Type: PP 1.5
Foot Sculpt: Articulated Ankle
Skin Tone: FR White
Hair Color: Warm Dark Brown
Eyelashes: Yes, Hand-applied
Quickswitch: No



  • 12-inch articulated doll with luscious, fully rooted hair and hand applied eyelashes;

  • Black and white houndstooth mini-jumper dress;

  • White Peter Pan collar blouse with oversized, detachable bowtie;

  • Red knee socks;

  • Black saucer hat;

  • Bright red patent "leather" micro-belt;

  • Bright red patent "leather" backpack;

  • Spectator loafers with molded metal details;

  • Flower ring and matching earrings;

  • Bangle bracelets;

  • Alternate pair of "gloved" hands;

  • Doll stand;

  • Certificate of authenticity.


Beautiful Poppy? Check. Interesting outfit? Check. Seen before accessories? Double check. She has the Coney Island screening, but with lashes, so she looks more like Ciao! Poppy. I’m on the fence with this one,


I’m posting the FAQ section from the registration page below, to help you find out everything you need to know about the W Club registration. I’m joining again this year, are you?

How do I become part of the W Club?
From now until February 28th, 2020, you can qualify for the 2020 W Club by submitting a registration form and completing your payment. You can start your registration by clicking the “Agree/Join” button at the bottom of this page. 

No registrations will be accepted after February 28th, 2020 at 9 PM Eastern time (New
York time). No exceptions.

For how long is my 2020 W Club membership valid?
Memberships are valid until the latter of January 1, 2021 or when the 2021 W Club membership registration period begins.

As a member, will I be guaranteed every exclusive item from the W Club?
Every member in good standing will be guaranteed the right to purchase at least 5 exclusive dolls, which will be offered at various times throughout the Club year, including the 2 Fashion Royalty exclusive dolls (which may include NU. Face), 2 exclusive Poppy Parker dolls, and 1 additional exclusive doll during 2020.

Members that added upgrade dolls during registration are guaranteed those upgrade doll(s), as well. There will be other limited items which will be available by lottery or first-come, first served opportunities. Please note that membership in the W Club does not guarantee access to
Integrity Toys’ non-Club exclusive dolls and accessories. None of the dolls available through the Integrity Toys’ authorized dealers can be purchased through the W Club and are not W Club exclusive items.

How many 2020 Club memberships can I purchase?
We are not restricting the number of memberships by collector or household. However, memberships are non-transferable and cannot be shared.

I live outside of the US. May I still become a member?
Absolutely! Membership is available to residents of all countries worldwide. Please note that all news releases and information will be released in English only.

I would like the W Club information sent to me via regular mail; can you do that?
This is an online only Club and all members must have access to a valid email address.

What forms of payment do you accept?
All payments are processed through Integrity Toys’ online shopping cart system. We accept Credit Cards (Visa, MasterCard, American Express and Discover). We also accept PayPal. If you don’t have a PayPal account or a credit card, we suggest that you get a prepaid credit card, as it makes it easier for you to take advantage of our many offers!

Can you tell me more about the purchasing of exclusive W Club dolls?
2020 W Club members are guaranteed the right to purchase the exclusive W Club doll(s) from 2020 only (these dolls are separate from and in addition to the 3 upgrade dolls that you can purchase at registration). The number of W Club exclusive doll(s) produced is based on the number of pre-orders paid. If you do not pre-order the W Club exclusive doll(s) by the designated cut-off date (there is usually about a week-long ordering window), you forfeit your right to purchase that Club doll through the W Club. Also, Club doll(s) from previous years are NOT available to 2020 members- Club dolls are only available during that specific membership year.

Can you explain more about the W Club coupon?
Each W Club membership that you purchase will automatically add a special $25 coupon to your IT Direct Coupon Wallet that can be used towards ANY IT Direct shopping cart purchase of $99 or more online only during the 2020 W Club year! As long as your order is above $99 before shipping and tax, you can apply your coupon towards any order of your choice! Full details and instructions for the $25 coupon will be sent to 2020 W Club Members at a later date, including that a one coupon limit will be allowed per order.

Important exclusion: Coupons cannot be used to purchase additional memberships.

When will I be able to log into the W Club forum?
Once your membership has been processed, you will be emailed the “Welcome to the 2020
W Club” notice. This notice includes information on how to register and be approved for the members-only forum, contact emails, email information and more. Due to the number of registrations that we expect to be receiving at this time, it can take up to a week or more for the welcome email to be sent out and we appreciate your patience until you are sent the notice.

For answers to any additional questions, please contact the W Club Liaisons at:

For the W Club Rules and Protocol page, please visit:

To register for the W Club 2020 year, follow this link: https://www.wclubforum.com/clubregsign2020.html

Prototypes shown, final production may vary slightly.

All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2020 and may not be reprinted or disseminated without express written permission. FASHION ROYALTY, POPPY PARKER, NU. FACE, EAST 59TH, THE MONARCHS: HOMME and all other character marks followed by ™ or ® are trademarks of Integrity Toys, Inc. Chesapeake City MD USA 21915. All rights reserved. The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved.

Doll Photography by Jayme Thornton; Layouts and graphics by Alain Tremblay, Marketing