Integrity Toys Summer 2019 reveal: new Tulabelle for The Industry

The surprise from the Poppy reveal was nothing compared to the Industry one. Not even a capsule collection was dedicated to The Industry: only one single doll was unveiled, the new refreshed and revamped Tulabelle. The doll pays homage to her first 16” namesake, wearing the same outfit, with an added look as a bonus. The new sculpt looks nothing like the previous one, not even like the original 16” doll. She looks like she has a wide face, a worrying trend for new Integrity sculpts. The outfit is nice, channelling Anna Sui boho chic, with great accessories, but I don’t like the doll. She has hints of a young Marie Osmond. Not a good thing in my book. And she is $155.00. Ouch.

A real life image of the doll, from the designer himself, David Buttry.

A real life image of the doll, from the designer himself, David Buttry.

She does look better in the real life photo by David Buttry, which is encouraging. Will see how she transforms in future incarnations. The China factory problems are the reason again for not having a proper Industry collection. Looks like this is going to be a dry doll year. Only W Club members are allowed to enter a lottery for a chance to purchase this doll, so if you want one, you’ll have to wait for a chance to pick her up on the secondary market.


Item # 88009

Yeti For It

Tulabelle True™

Dressed Doll Mini Gift Set

The Industry™

IT Direct Exclusive

Expected Ship Date:

In-stock (Ships Once Winners Have Paid)

Special Member-Only Pricing:

$155.00 + S & H



Edition Size: 700

Head Sculpt: Tulabelle 2.0

Body Type: Industry

Foot Sculpt: High-heeled Foot

Skin Tones: Japan

Hair Colors: Raven

Eyelashes: Yes, Hand-applied

Quickswitch: No



  • 12-inch fully articulated doll with rooted hair and hand-applied eyelashes;

  • Tulabelle's main look is composed of a retro-inspired frilly lace shirt, worn under a faux-fur waist-length sleeveless vest and fitted denim pants;

  • Retro-inspired, cap sleeve mini-dress with embroidery detail;

  • Black faux-leather over-the-knee platform boots;

  • Pair of high-contrast platform pumps;

  • Fishnet knee-high socks;

  • Oversized black "pearl" necklace;

  • 60's inspired oversized "jeweled" necklace;

  • Matching earrings, bracelet and ring set;

  • Intricately embroidered, high-contrast clutch purse;

  • Ultra-glam, metallic clutch purse;

  • Black aviator sunglasses with purple tinted lenses;

  • Alternate pair of hands with long fingernails;

  • Doll stand;

  • Certificate of authenticity.


Offer Type: Right-to-buy lottery.

Participation Deadline: August 23rd, 2019, Noon Eastern time.

Pricing (FOR W CLUB MEMBERS ONLY): $155.00 + S&H

Final Edition Size: 700 mini gift sets only.

Shipping Timing: In-stock. Should ship as soon as winners have paid.

Availability: IT Direct offered to 2019 W Club members only.


Final fabrics, colours and textures may vary slightly. For adult collectors ages 15 and up only.

All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2019 and may not be reprinted or disseminated without express written permission. The INDUSTRY, Tulabelle and all other character marks followed by ™ or ® are trademarks of Integrity Toys, Inc. Chesapeake City MD USA 21915. All rights reserved. The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved. Doll Photography by Jayme Thornton, unless otherwise indicated. Layouts and graphics by Alain Tremblay, Marketing.