Net-A-Porter exclusive Jason Wu doll for their 20th anniversary: Midnight Garden Aymeline

In my previous post, I mentioned that last Saturday, during the final presentation of the Integrity Toys 2020 Legendary convention, Jason Wu showed us a doll that was to be kept under wraps for a while. Well, the doll in question was our first glimpse of the new character Aymeline, that was to be used for the convention doll as well, but in a completely different incarnation, which shows the versatility of the sculpt: it is the original Avantguard sculpt, shrunk with computer 3d modelling to 1/6 scale. And that explains its versatility, as the AG one could also give very different dolls depending on hair and make up used. Jason made this doll, Midnight Garden Aymeline, to celebrate the 20 years of Net-A-Porter in business, to be sold exclusively by them. Everybody was enthusiastic about her and we were promised more details before the release, which arrived on Sunday. The doll had a staggered release on NAP’s different country sites, beginning with east Asia and Australia, in the wee hours after midnight Sunday. It sold out really quickly, sooner even than the estimated time the email had given, something that has happened before with NAP Jason Wu dolls. 20% of the profits from the doll will go to a British charity, Women For Women International.


Item # 12312

Midnight Garden

Aymeline™ Mini Gift Set

NAP X Jason Wu

Limited Edition: 400 Dolls

Estimated Arrival: November 2020

Retail Price: $295.00

*NET-A-PORTER Exclusive


Head Sculpt: Aymeline 1.0 (New Sculpt!)

Body Type: FR 6.0

Foot Sculpt: High-heeled

Skin Tone: FR White

Hair Color: Pale Blond

Eyelashes: Yes, Hand-applied

Velvet Touch: No

Quickswitch: No


The Story:

Designed to celebrate the long standing partnership between Jason Wu and online retailer Net-A-Porter, Integrity Toys is proud to introduce this fashionable mini gift set! Newcomer Aymeline comes dressed in a miniature version of a Jason Wu designer original gown and comes with the fashionable goodies that she found on Net-A-Porter, three totally glam, 100% fierce pairs of high heels! Which one will she wear to the party? You decide!



12.5-inch fully articulated doll with gorgeous rooted hair and hand-applied eyelashes;

Jason Wu original designer gown;

"Golden" earrings and bracelet;

Hot pink lace-up pumps;

Citron-lime colored high heels;

Dark green high heels with black contrast detail;

3 miniature Net-A-Porter shoe boxes;

2 miniature Net-A-Porter shopping bags;

Alternate pair of hands;

Doll stand;

Certificate of authenticity;


The gorgeous Aymeline is a fantastic doll and comes with more accessories than previous Jason Wu releases ever did: proper jewellery, three pairs of shoes in their lovely shoeboxes and two shopping bags. The execution of the dress is stunning and the beauty of her face mesmerizing. I’m happy that she is coming home this week as it is my birthday on Thursday and she will be a perfect gift. I was lucky to check the W Club forum after reading the email and it was there, late at night my time (Athens time) that the first dolls started appearing on Asian and the Australian NAP sites and quickly selling out. When I saw that it was staggered, I calculated that it would come live for Europe early in the morning, and decided to risk it and wait as the prices were higher in Asia, plus I’d have to pay a huge amount of import tax. I woke up at 7.00 Athens time and it was right then that the doll started becoming available on EU sites. I grabbed the chance and she’s coming home. My first NAP Jason Wu doll! She is wearing a Jason Wu Collection original gown from his Spring 2019 collection, which you can see below.

Photo courtesy of Jason Wu Collection

Photo courtesy of Jason Wu Collection

I am posting here the details given by the club about the doll release, plus the photos from the Net-A-Porter website:

Photo courtesy of Net-A-Porter

Photo courtesy of Net-A-Porter


We have a limited amount of information to share. Note again, this is the information that was shared with us and we did not have any input/influence.

As the retailer is handling all of the specifics, we cannot confirm the accuracy of the information or that they will comply with the information given us. We also unfortunately cannot help solve any problems, should they arise.

For your convenience, here is the information that we have been given so far (please do not contact the Liaisons; we do not have any further information to share about this doll):

What we have been told is that the offer is expected to go live on on Nov. 9th, 2020, at approximately 7:00 AM GMT (which is 3:00 AM Eastern/New York Time). While they have told us this time is across the platform, it is possible that it is a “rolling” time and they may launch later, depending on the location-specific site. We know this is inconvenient, but unfortunately, we are not involved in this release and are only sharing information available.

It is our experience that often retailers don’t follow their release plans exactly. Please check their site at your discretion, since previous offers have gone up early and others late. Again, we understand that this is inconvenient and have communicated that to them, but again, it is out of our direct or even indirect control and we don’t want you to miss out. As we do not have a link, we would check a variety of search terms including “Jason Wu” and “doll”.

We don't know of any international shipping restrictions for this item, but we also cannot confirm whether there will be any on the country-specific sites, so we recommend starting with but perhaps checking their related country-specific sites just in case; exact shipping information will be available on their site once the offer goes live.

Photo courtesy of Net-A-Porter

Photo courtesy of Net-A-Porter

And here is the information taken from the Net-A-Porter website.

EXCLUSIVE AT NET-A-PORTER. It's a little-known fact that Jason Wu was a toy designer for ten years before launching his eponymous label, so naturally this limited-edition doll has the same attention to detail as any of his ready-to-wear collections. It's created in partnership with high-end specialists Integrity Toys and dressed in one of the label's frothy tulle gowns. Fully articulated with a display stand, it has carefully rooted blonde hair and comes with two NET-A-PORTER shopping bags, a trio of different pumps and interchangeable manicured hands.

20% of the profits* from the sale of this product will go to Women for Women International (UK). Women for Women International (UK) is a registered charity in England and Wales (charity number 1115109).

*"Profits" means the sale price of the product less operational and landing costs, including transportation fees, customs, duties, taxes, insurance, currency conversion, crating, handling and payment fees.

Photo courtesy of Net-A-Porter

Photo courtesy of Net-A-Porter


Comes with three shoe boxes, three pairs of shoes, two shopping bags, gold-tone earrings and cuff, pair of hands, certificate of authenticity

Can be attached to Perspex stand

Comes in a presentation box

Photo courtesy of Net-A-Porter

Photo courtesy of Net-A-Porter

IMPORTANT NOTE: Prototypes shown, final production may vary. For adult collectors ages 15 and up only.

All photos, unless otherwise stated, and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC. and may not be reprinted or disseminated without express written permission. ©2020 All rights reserved. Jason Wu and all other related brands is a trademark of JWU, LLC. All rights reserved. Used under permission. FASHION ROYALTY and all other character marks followed by ™ or ® are trademarks of Integrity Toys, Inc., Chesapeake City MD USA 21915. ©2020 All rights reserved. The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved.

Doll Photography by Jayme Thornton. Layouts and graphics by Alain Tremblay, Marketing