W Club 2021 registration period is open NOW and until March 8th!

It’s the W Club registration period! From today and until the 8th of March 2021, you can register for membership (one or many) of the W Club and join in! If you read the blog regularly, you already have a good idea of the variety of offerings and privileges that the Club confers to members. This year again the basic fee is $50.00, which is very good, especially considering that half of it is reimbursed as a coupon that can be applied towards any purchase from Integrity Toys from $99.00 upwards. I have been a member for over a decade now and it really is worth it even if you only collect one of the lines that Integrity Toys releases - you get the release information first, you get exclusive dolls, many made to order for the club members and lotteries only available to them. This, along with a relationship with a dealer that you must cultivate (I know it is difficult for new collectors but it is a must), will help you get the dolls you want in retail prices. And, if that does not work (we do not get the dolls we want always as the quantities are finite), there is always the W Club forum which is a great way to meet other club members, get help from more experienced collectors and find opportunities to purchase dolls from members in prices much lower than ebay).


There was, for the first time ever, a live presentation online, with Carol Roth (who owns and runs the club) and Alain Trembley from Integrity Toys (creative man extraordinaire) - you can see the reveal video here at any time.


Joining the W Club gives you the following perks:

  • First-to-know Information & Sneak Peeks: Find out information ahead of the general public, get sneak peeks at upcoming dolls and more.

  • 5 Guaranteed W Club Exclusive Dolls: Get guaranteed opportunities to purchase at least *5* additional exclusive W Club-only dolls during the year, including 2 Fashion Royalty/NU. Face dolls, 2 Poppy Parker dolls and 1 additional exclusive doll.

  • Members-only Forum: Get exclusive access to the W Club members-only forum to meet and chat with other collecting enthusiasts.

  • $25 Coupon: Get one $25 coupon per membership to be used towards any future purchase of $99 or more in the IT Direct Shopping Cart (Note: it can’t be used on memberships).

  • Special Offers, Right-to-buy Lotteries & Contests: Get so many other W Club perks, like special offers, discounts, priority ordering windows, opportunities to enter right-to-buy lotteries, contests with real prizes, and more.

  • Club-only Opportunities to Purchase Dolls & More: Get additional opportunities to purchase exclusive and limited dolls and more, beyond the 5 guaranteed W Club exclusive dolls and 3 upgrade dolls.

  • Online Videos and/or Events: Get special access to any W Club only online event videos, special interviews, and events from the comfort of your home.

  • Priority Convention Registration: Get a priority W Club-only registration window for the 2021 Integrity Toys Convention, ahead of the general public.

  • Private Q&A Sessions: Get access to participate in private Q&A Sessions with Integrity designers.

  • VIP Customer Service: Get special VIP email access directly to the W Club Liaisons for your collecting comments, questions and concerns.

  • And of course there are always the upgrade dolls: you can get one, two or all three of them with your membership - let’s check them out!


Item # 82148

Fit To Print

Nadja Rhymes™ Dressed Doll

The NU. Face® Collection

2021 W Club Upgrade

*$140; (This doll will have a $25 non-refundable deposit due immediately, with a $115 + shipping/ handling/ taxes balance due at shipping time, approximately in Summer 2021).

Edition Size: TBD


Head Sculpt: Nadja 2.0

Body Type: NF 3.0

Foot Sculpt: High-heeled

Skin Tone: Hungarian

Hair Color: Cinnamon

Eyelashes: Yes, Hand-applied

Quickswitch: No



12.5-inch articulated doll with luscious, fully rooted hair and hand applied eyelashes;

Fashionable perfectly matched three-piece outfit, composed of a pair of slim pants, a bustier and a long-sleeved shoulder shrug;

Matching NU. Face carry-all;

Matching platform heels;

Lavendar pleather belt and matching purse;


Houndstooth earrings and cuff bracelet;


Pair of long manicured hands;

Alternate pair of grip hands;

Doll stand;

Certificate of authenticity.


What a gorgeous Nadja! She brings to mind a reworked London Show and this will be one of the reasons she will be popular with collectors. Another will be the lovely Alaia Tati Collection inspired outfit and accessories. And a third will be the two bags she carries: miniatures versions of the Dior Book Tote Bag (done in the Tati print to match the outfit) and Jacquemus Le Chiquito bag - one of the most popular designer bags lately. Her face is gorgeous, reminding me a bit of Rihanna. She’ll be coming home.


Item # 91525


Elyse Jolie™ Dressed Doll

The Fashion Royalty® Collection

2021 W Club Upgrade Doll

*$140; (This doll will have a $25 non-refundable deposit due immediately, with a $115 + shipping/handling/taxes balance due at shipping time, approximately in Summer 2021).

Edition Size: TBD


Head Sculpt: Elyse

Body Type: FR 6.0

Foot Sculpt: High-heeled

Skin Tone: A-Tone

Hair Color: Deep Sable

Eyelashes: Yes, Hand-applied

Quickswitch: No



12.5-inch articulated doll with luscious, fully rooted hair and hand applied eyelashes;

High-contrast, pink and black gown (one-piece);

Elaborate "pearl" encrusted necklace;

Star shaped earrings with "pearl" detail;

"Pearl" Ring;

"Jewel" clutch;

Pink heels;

Pair of long manicured hands;

Alternate pair of "grip" hands;

Doll stand;

Certificate of authenticity.


Elyse is back after a hiatus that lasted all of 2020 - and as an upgrade doll, which is a first for this character, as for Nadja. The skin tone used is a first for Elyse too, she has never been released as an A-tone doll. Jessy said she is an homage to the famous supermodel Iman. She does remind me a bit of her, but her features are quite different. Previous dark skinned Elyse dolls were the second Net-A-Porter 10th Anniversary Jason Wu doll, Seduisante and Luminous, but this one has the darkest skin tone of all. The outfit has been hard to pin down regarding inspiration - many people were reminded of the Fall 2020 Oscar De La Renta collection but there is no dress there that matches Elyse’s. The accessories are beautiful - the bag is like the one Legendary Status Agnes has. I am on the fence about this one, but will probably cave in.


Item # 77209

Pink Lemonade

Poppy Parker® Dressed Doll

Poppy Parker® in Palm Springs Collection

2021 W Club Upgrade Doll

$140; (This doll will have a $25 non-refundable deposit due immediately, with a $115 + shipping/ handling/ taxes balance due at shipping time, approximately in Summer 2021).

Edition Size: TBD


Head Sculpt: Poppy Parker

Body Type: PP 1.5

Foot Sculpt: High-heeled

Skin Tone: Japan

Hair Color: Pink

Eyelashes: Yes, Hand-applied

Quickswitch: No



12-inch articulated doll with luscious, fully rooted hair and hand applied eyelashes;

Vibrant, bold, lemon printed dress;

Wide brimmed pink hat with printed scarf detail;

Hot pink pleather purse;

Matching pleather open-toe heels;

Oversized sunglassed with pink tinted lenses;

Beaded dangling earrings;

Two bangle bracelets;


Pair of Poppy Parker hands;

Alternate pair of grip hands;

Doll stand;

Certificate of authenticity.


This Poppy, apart from being an upgrade doll, is the first to be released from this year’s Palm Springs Poppy collection. She has the same screening as the Heads Up yellow haired Poppy from the 2019 convention Style Lab. She is the second Poppy with pink hair, after Ciao! Poppy, but this one has a lighter shade of pink. Many people commented that they did not have pastel coloured hair in the sixties - which is completely wrong! You can check some examples here, here and here - or just google it! She gives me Kim Novak vibes - but in an innocent, fluffy way, in contrast with the dark, ominous style of the famous actress. Even though I am still thinking about getting her or not, I most probably will.


Please click here to get additional information and purchase your 2021 W Club memberships and upgrade dolls.

Below you can find answers to some of the W Club’s most frequently asked questions.

How do I become part of the W Club?

From now until March 8th, 2021 you can qualify for the 2021 W Club by submitting a registration form and completing your payment. You can start your registration by clicking the “Agree/Join” button at the top or bottom of this page. No registrations will be accepted after March 8th, 2021 at 5 PM Eastern time (New York time). No exceptions.

For how long is my 2021 W Club membership valid?

Memberships are valid until the latter of January 1, 2022 or when the 2022 W Club membership registration period begins.

As a member, will I be guaranteed every exclusive item from the W Club?

Every member in good standing will be guaranteed the right to purchase at least 5 exclusive dolls, which will be offered at various times throughout the Club year, including the 2 Fashion Royalty / NU. Face exclusive dolls, 2 exclusive Poppy Parker dolls, and 1 additional exclusive doll during 2021.

Members that added upgrade dolls during registration are guaranteed those upgrade doll(s), as well. There will be other limited items which will be available by lottery or first-come, first-served opportunities. Please note that membership in the W Club does not guarantee access to Integrity Toys’ non-Club exclusive dolls and accessories. None of the dolls available through the Integrity Toys’ authorized dealers can be purchased through the W Club and are not W Club exclusive items.

How many 2021 Club memberships can I purchase?

The club is not restricting the number of memberships by collector or household. However, memberships are non-transferable and cannot be shared.

I live outside of the US. May I still become a member?

Absolutely! Membership is available to residents of all countries worldwide. Please note that all news releases and information will be released in English only.

I would like the W Club information sent to me via regular mail; can the club do that?

This is an online only Club and all members must have access to a valid email address.

What forms of payment does the club accept?

All payments are processed through Integrity Toys’ online shopping cart system. They accept Credit Cards (Visa, MasterCard, American Express and Discover). They also accept PayPal. If you don’t have a PayPal account or a credit card, you might want to get a prepaid credit card, as it makes it easier for you to take advantage of their many offers.

Can you tell me more about the purchasing of exclusive W Club dolls?

2021 W Club members are guaranteed the right to purchase the exclusive W Club doll(s) from 2021 only (these dolls are separate from and in addition to the 3 upgrade dolls that you can purchase at registration). The number of W Club exclusive doll(s) produced is based on the number of pre-orders paid. If you do not pre-order the W Club exclusive doll(s) by the designated cut-off date (there is usually about a week-long ordering window), you forfeit your right to purchase that Club doll through the W Club. Also, Club doll(s) from previous years are NOT available to 2021 members- Club dolls are only available during that specific membership year.

Can you explain more about the W Club coupon?

Each W Club membership that you purchase will automatically add a special $25 coupon to your IT Direct Coupon Wallet that can be used towards ANY IT Direct shopping cart purchase of $99 or more online only during the 2021 W Club year! As long as your order is above $99 before shipping and tax, you can apply your coupon towards any order of your choice! Note that only a one coupon limit per order will be allowed.

Important exclusion: Coupons cannot be used to purchase additional memberships or gift certificates.

When will I be able to log into the W Club forum?

Once your membership has been processed, you will be emailed the “Welcome to the 2021 W Club” notice. This notice includes information on how to register and be approved for the members-only forum, contact emails, email information and more. Due to the number of registrations that they expect to be receiving at this time, it can take up to a week or more for the welcome email to be sent out and the club appreciates your patience until you are sent the notice.

For answers to any additional questions, please contact the W Club Liaisons at:


For the W Club Rules and Protocol page, please visit:


Please click below to begin your registration process.

Ready? Join The Club!

NOTICE: The W Club Is Now In Transition

Until registration is finished, the club is in transition, so they will be sending updates to both 2020 members and new members. You may therefore receive emails twice.

But, even if you don't re-register, the club will keep you posted on any 2020 W Club exclusive dolls that you have pre-ordered when they arrive in 2021.

For the forum, your registration remains active until the 2021 membership registration period ends. They may also be cleaning up old threads and deleting old topics, etc., to freshen the forums for next year.

Anyone not re-registering will be removed from the forum immediately following the 2021 registration deadline.

It is possible that if the club system does not recognize your email, user name, etc., you may be accidentally deleted during their forum cleanup. If this is the case, just email the liaisons and they will get you reinstated ASAP.

IMPORTANT NOTE: Prototype shown, final product may vary. For adult collectors ages 15 and up only. All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2021 and may not be reprinted or disseminated without express written permission. FASHION ROYALTY, POPPY PARKER, NU. FACE, EAST 59TH, THE INDUSTRY, THE MONARCHS HOMME, METEOR, and all other character marks followed by ™ or ® are trademarks of Integrity Toys, Inc. Chesapeake City MD USA 21915. All rights reserved. JEM AND THE HOLOGRAMS and all related characters are trademarks of Hasbro and are used with permission. ©2021 Hasbro. All Rights Reserved. Licensed by Hasbro. The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved.

Photography by Jayme Thornton, Layouts and graphics by Alain Tremblay, Marketing.